CONTENT DESIGN SYSTEM

Metis (/ˈmɛtɪs/; Ancient Greek: Μῆτις, romanized: Mêtis, lit. 'wisdom', 'skill', or 'craft')

Collaborative efforts are primarily impacted by differentiation of subject-matter nomenclature - used to refer to collaborative knowledge capital - across internal pillars.

Applicable Knowledge is the sum effort of Content Designers inductive ability to generate critical acumen (e.g., users' rhetorical needs/tacit insights) from social- knowledge capital (e.g., workflow systems' documentation, qualitative surveys and metrics).

I. KNOWLEDGE DISCOVERY: Content + Systems' Audits

How do project goals and processes interact with broader org. objectives and resources? Identify:

  • Applicable budget(s), strategic pillars and SMEs/allies, existing and/or relevant quarterly objectives

  • Governance: How are key decisions about and changed made to content and content strategy initiated and communicated?

  • Ad-hoc, "quick- fix" content gaps, e.g., determining surface issue(s) at common drop-off point(s)

  • Collaborative tools and process planning resources

  • Existing systems process flows, i.e., technical documentation/manuals
  • Audit Matrixes: uses 5-6 sample factors (e.g.,readability, fundability, audience, actionability, accuracy) for heuristic assessment(s) of aggregate UI content strings


    Comp. Analyses: assesses current UX content against industry best- practices and further qualifies measurable content heuristics; reveals “quick-fix” opportunities to aid stakeholder buy-in


  • Delineate problematic patterns and modulates problematic copy types for lexile analyses and text assessments, e.g, Fleisch- Kincaid readability test
  • Document instructive guidance for server APIs, i.e., UI access flows and file taxonomy (content maintenance and governance parameters), e.g., internal links to individual UI msg source files

  • Adhere initial cataloguing of server's content files to relevant natural language conventions, i.e., optimize asset search flows by expanding a source file’s semantic naming schema to include cultural signifier(s)

  • Word Sense Disambiguation: map server API terminology and events to design/content-specific semantics to simplify xfn asks re: pillars' communicative disconnect

  • Affinity mapping as team ratification exercises:

  • Familarize UX Writers with technical nomeclature by mapping automating phrases to experiential language commonly expessed by users
  • Audit Matrix (quantitative: identifying basic stats, e.g., ID #; msg type (promo, error, etc.); interaction style (popup, push notification, etc.); creators, approval permissions/publishers; tech home (CMS, API, etc); Metadata; and, relevant metrics/pain poiints

  • Architecture Diagram (DB IA): situates relevant source file locations throughout database for search and retrieval flows

  • Content Systems Management Guides (i.e., where do new content requests come from? who prioritizes and addresses content issues? how maintains and manages planned Content trajectory within a developmental lens and who must they report to? staging environments)

  • Quantitative Channel Map (content assets’ source file links, UI content event triggers, access flows, and delivery processes)

  • Content Deletion/Archival Parameters (governance)

  • Collaborative workflows (SMEs, cross- functional points-of-contact)
  • II. KNOWLEDGE CAPITAL: UX Research (ideate)

    Reverse Critical Engineering Content Systems(i.e., file asset servers) technical language familiarizes UX writers with both relevant technical process nomenclature and generative process of translating automating terms into design- centric language

  • Text Extraction: Extract and parse users' responses from varied feedback loops to generate tacit insights into target groups' natural language patterns, e.g., UXR and in- app surveys, CX channel logs (Inductive Reasoning)
  • Contextual Analyses: Survey cultural landscape and task- specific best- practices to refine content recommendations

  • Empathy Mapping: Developmental aspects contextualized from user’s perspective (e.g., shared goals and challenges) forming target Personas

  • Text Classification: Catalogue and organize keyphrases and content dev taxonomies substantiated by user insights' (knowledge capital)

  • Content Modeling: Document task- specific keyphrases across critical journey flows (dropoff and pain points) for testable UI copy styling benchmark(s). Delineate multivariate messages across modulated journeys

  • Sentiment Analyses: marry user metrics, data generated from feedback loops e.g., UXR + CX surveys for data-based insights into user sentiment across critical journey flows
  • Situation Analyses: Summarizes team's Discovery phase findings into tacit Knowledge capital that substantiates and drives project's iterative trajectory

  • Extract foundational problem statements from commonly- held issues evidenced in existing documentation, e.g., prioritize approach according to severity of pain points indicated across msg types or flows

  • Anchor project roadmaps to use- case Personas crafted from tacit insights and empathy map for tailored narratives that assist with continued stakeholder buy-in
  • Situation Analyses incl. Heuristic Eval Report w/ issues prioritized by dearth of solution required

  • Feature flow” (initial) roadmap(s) designating viable solutions and associated requisites (system’s flows; SMEs; obstructions; projected delivery dates; and point(s)-of-contact + preferred availability/rolling meetings)

  • Preliminary project statement and roadmap
  • III. UX CONTENT STRATEGY: Testing + Heuristics

    Rolling, targeted content audits and use- case indexes guides Agile iteration flows

    A bottom-up approach, or view of org IA relies on internal taxonomy to build out specialized (sub)categories for functional content analyses

  • Predictive Analytics: Multivariate testing plan documenting iterative design ideation and solutions and, related issues chronologized by version

  • Concepts- Only Premise + Hypothesis Graphs: establishes baseline inference models by mapping automating terms to end- user's experiential language

  • Lexile Scoring: Assess existing and iterative content, e.g., Semantic Differentiation Scoring, Text Difficulty Analyses, Semantic Assessments (Fleisch- Kincaid Test)

  • Ethnographic Storytelling: Strategically engineer and test target lexicons via associative sequence-to-sequence models that render varied meaning across keywords

  • Sample Data: Substantiate solutions' with quantifiable stats gleaned from sample pooling and text analyses (sample range is .100 - .333 of evaluative components, re: cumulative data set)

    Editorial Considerations: Oboarding for UX writing consistency and adherence to documented Style Guides’ (Production + Delivery):


      a. Substance: What kinds of content do we need (topics, types, sources, etc.)? What messages does content need to communicate to our audience?
      b. Structure: How is content prioritized, organized, formatted, and displayed? (Structure can include IA, metadata, data modeling, linking strategies, nomenclature, microcopy, metadata etc.)
      c. Workflow: What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?
      d. Governance: How are key decisions about content and content strategy made? How are changes initiated, communicated and executed?
  • Editorial Guidelines: Oboarding for UX writing consistency and adherence to documented Style Guides’ (Production + Delivery)

  • Core Content Strategy Statement

  • Intial User Personas + corresponding Lifecycle Journey Maps

  • Content Map (acts as benchmark segmenting user groups by use- case, i.e., specific content channels and/or assets, e.g., user grp 1 has lower tech skill level so error msg dev/task completion should utilize user grp 1’s keyphrases)

  • Agile Content Test Plans (denoting test guidelines, aspirational Gold standards and benchmarking Metrics for comparative analyses)
  • IV. STRUCTURED CONTENT: UX Writing Standardization

    Reverse Critical Engineering automating or, highly technical, language familiarizes UX writers with the generative process of transmuting internal server taxonomies into design-centric language. Consider:

  • How do users refer to platform features and phrase their understanding of task and systems- related errors? Does their language align with creative UX writing guidelines?

  • Is UX copy iteration informed largely by infrastructural (back- end) language or, guided by tacit understanding of users' natural language paradigms?
  • Org. sentiment is always reflected in UX copy/ branded content.

  • Thematic message templates provides testable copy, establishing creative taxonomies and UI message schemas (by type) using cross- functional product nomenclature contextualized for UX copy development

  • Brand Voice best- practices: Friendly and empathetic, i.e., using contractions, concise syntax respective of internationalisation and localization parameters, and informed by end- users' rhetorical needs

  • Delivery Models : Does interaction model impact tone, e.g, formal tone best used for system- related error messages vs. friendly, educative voice user-generated errors
  • Typify Lexical UX Writing components across asset needs.


    How does an org's existing cultural Content Models impact UX content strategy and writing development, i.e., style elements like, voice re: error msgs vs in- app promos?

    Tone development:

  • What is someone likely to be doing when they encounter this message type?
  • What is their mindset likely to be?
  • What is the intention we’re showing up with in the UI? What do we want to offer people in the UX?
  • How receptive is the person likely to be to that intention?
  • How can we use Associative Sentiment Analyses to predict and align UI copy with users' rhetorical needs (intent?)

  • Broad Content Considerations:

  • SEO: generates sitepages' title tags (predicated on optimized content models)
  • Native vs 3rd-Party Content: Resources to generate the former
  • Paid vs Organic (Programmatic + Direct Response): Org reliance on delivery and publishing platform sustainable (i.e., current tech platforms perptually changing algorithims and features)
  • Style Guide for Copywriting, Copyediting

  • Content Curation/Aggregation Checklist (delineates content creation and sourcing methods)

  • Asset templates, i.e., UI Msg Mockups/Standardized Msg. Models

  • Editorial Calendar/Thematic Maps (i.e., engagement vs retention vs automating copy- styling
  • V. KNOWLEDGE MANAGEMENT: Content Domains

    Best- practices IA aligns naming conventions(taxonomy) with users’ natural language standards for cross- functional domain knowledge share flows, e.g., internal search (discoverability) and Agile asset maintenance/file review flows

    Externalization:

  • Reverse engineering technical terminology into cultural semantics provides streamlines cross- collaborative communications by simplifying complex taxonomy

  • Test communication models across project partners for streamlined collaboration efforts (what communicative phrasing worked best and with whom? Why?)


  • Lexical Map containing Keyphrases and Term, including associative technical nomenclature and design- centric language

  • Technical instructions across Content systems' and flows', tailored to UX Writing development