Conducted ROT Analysis to gain general purview of content landscape.
Systematically prioritized goals re: trajectory of stakeholder's desired outcomes.
Used shared stakeholder observations to begin formulating end- user personas(B2B).
Refined end-to-end triggered email flow respective of Agile, life-cycle activation means goalpoints
Repurposed offline engagement assets & standardized general content asset guidelines (e.g., RFPs, White Papers, Event Guides)Audit Board
Repurposed transactional emails with an above-the-fold design revolving around concise calls-to-action
Structured & optimized engagement email templates in Salesforce Marketing Cloud (SFMC) CMS
Developed engagement email campaigns & test sending parameters
Synthesized key Analytics/Metrics for ScrumTriggered Email 1_Edited Triggered Email 2_Edited Triggered Email Oversight_RACI Chart